DAWN
Domestic Abuse Wellness Network
Objective - On average, it takes seven attempts for someone to permanently leave an abuser. Many who try face a lack of support, financial resources, and a safe place to go, and they often fear for their safety. The complexity of these factors often makes it difficult for individuals to leave, as they often navigate these obstacles with limited help.
Approach - DAWN (The Domestic Abuse Wellness Network) is meant to help guide people through leaving their abuse permanently and safely, with personalized help. The network has a wide range of resources, designed to be able to tackle any problem someone might face. The most unique resources are the one-on-one caseworkers, who are trained to guide individuals through the process while connecting them to DAWN’s resources.
Execution - This project began with extensive research on the audience, competition, and complex struggles involved in domestic violence. DAWN’s website shows the extent of the network’s resources. The resources are clearly laid out and easy to navigate. The wide range of resources provide assistance at any stage and with varying degrees of help.
Scope of Work
Web Design
UX/UI
Brand Identity & Naming
Brand Strategy
Art Direction
Research
Copywriting
Advertising
Home Page
The home page provides quick and easy access to DAWN’s resources, as well as more in-depth glances at the organization.
The yellow X in the top corner is a quick exit button, which removes the viewer from the website and deletes DAWN from the search history.
Resources and Hotline Pages
The resources page allows viewers to search through DAWN’s network to find resources applicable to them.
DAWN has a wide variety of established resources, and is happy to work with those who need something more personalized.
Find a Caseworker Page
DAWN’s most personalized and unique resources are the caseworkers. Caseworkers are volunteers who can meet or message with people experiencing domestic violence to be a sounding board, connection to resources, and strategist.
About, Volunteer, & Donate Pages
These pages show viewers more about what DAWN’s mission is and how they can participate in it. DAWN is always looking for more volunteers, staff, and connections!
Exit / Safety Plan
The Exit / Safety Plan is a resource used for viewers to keep note of ways they can stay safe while they navigate their situation.
DAWN provides a safe, password-protected page to store the completed plan within the user profile.
Profile Pages
Viewers can create password-protected and anonymous profiles to save their documents, messages, and settings.
